Competitive intelligence · B2B SaaS
Flank runs always-on agents that maintain versioned, citation-pinned dossiers and self-refreshing battlecards per rival — then pushes only the material deltas to Slack and your inbox. Synthesis with memory, not another alert firehose.
The promise
Delta over deluge. Memory over one-shot. Provenance over vibes.
Google Alerts buries you in noise. One-shot ChatGPT research forgets everything between runs. Flank watches continuously, remembers what it saw, and only interrupts you when something genuinely material moves — with the quote and URL to back it up.
What Flank does
Every delta is classified for materiality, every claim pinned to a quote and URL, every battlecard regenerated only where it actually changed.
Each competitor gets a standing agent and a longitudinal change timeline — pricing archaeology, feature history, hiring trajectory. The record only exists if you were watching, and Flank always was.
Content-hash diffing means the model only ever sees changed content. A fast triage pass scores each delta — pricing change, feature launch, repositioning, leadership hire, hiring signal — so noise never reaches your team.
Each fact is extracted with its exact quote, source URL, and timestamp, then string-verified against the stored snapshot before it's ever shown. A direct attack on the citation-misattribution problem that makes reps distrust CI tools.
One nightly frontier pass regenerates only the affected battlecard sections — never the whole artifact — so your sales answers stay current without churn.
Material changes arrive as a Slack alert and an email digest, because intelligence that doesn't reach the team becomes the Google Alerts failure mode. Deal-context alerts can fire when a tracked competitor attaches to an open CRM opportunity, with a HubSpot/Salesforce sidebar and Notion export at the Team tier.
How it works
Add the competitors that matter. Flank stands up a per-competitor agent over a fixed source graph — pricing pages, changelogs, docs, job boards, review streams, status pages, blog and PR feeds.
Content-hash diffing surfaces only changed spans; a triage pass classifies each delta for materiality; a nightly pass updates the dossier and regenerates only the affected battlecard sections — every claim pinned and verified.
Material changes arrive in Slack and your inbox with what changed, why it matters, and how to respond. Quiet week? You still get a "412 sources checked, nothing material" report with the trendline.
Pricing
Three plans. Growth is the anchor. Extra competitors are $10/mo each. Annual prepay runs two months free.
The wedge out of Google Alerts noise for founders and PMMs.
The anchor tier — synthesis, Slack, and auto-maintained battlecards.
CI as sales infrastructure — embedded in your CRM rituals.
+$10/mo per extra competitor · annual prepay = 2 months free · prices indicative, pre-launch
Straight answers
One-shot research regenerates today's snapshot and forgets it by the next run — there's no cross-run memory and no "what changed since last time." Flank is built around exactly that gap: versioned dossiers, content-hash diffing so the model only sees what actually changed, and a longitudinal timeline per competitor. The general-purpose tools are real and capable; Flank's bet is on memory, materiality triage, and span-verified provenance, not on being a better one-shot researcher.
Every claim is extracted with its exact quote, source URL, and timestamp, then string-verified against the stored snapshot before publish — so misattributed citations don't ship. We're candid about the hard part: pricing pages are A/B-tested, geo-personalized, and cookie-gated, and no monitoring tool can promise perfect recall. Flank treats CI as a research and monitoring aid, surfaces its evidence, and expects you to verify a material claim before acting on it in a live deal.
A fixed source graph per competitor: pricing pages, changelogs and release notes, docs diffs, app-store listings, public job-board feeds (Greenhouse / Lever / Ashby), review streams, status pages, and blog/PR/RSS, with new-page and news discovery on top. Some sources are anti-bot-protected or contractually restricted, so coverage varies by competitor and source — we'd rather be straight about that than overpromise a single all-seeing crawler.
Flank is pre-launch. The plan is three self-serve tiers — Starter $79/mo (5 competitors), Growth $199/mo (15 competitors, the anchor), and Team $449/mo (40 competitors, CRM sidebar, SSO, API) — with $10/mo per extra competitor and two months free on annual prepay. Prices are indicative and may change before launch. Join the waitlist and we'll let you know when early access opens.
Flank · coming soon
Always-on dossiers, citation-pinned deltas, and battlecards that maintain themselves — delivered where your team already works. Join the waitlist for early access.